State of play in the use of alcoholic beverage labels to inform consumers about health aspects
Action to prevent and reduce harm from alcohol : executive summary
This study audited the use of health-related messages on alcoholic beverage labels. It aims to further inform the current EU strategy to support Member States in reducing alcohol related harm by addressing a lack of existing information on the extent to which alcohol labelling is implemented,. Following research into the variation in labelling practices across EU Member States (undertaken by the 2011 PROTECT project), five health health-related messages were audited: 1. Messages warning about drinking during pregnancy; 2. Information about alcoholic strength in units or grams; 3. Information... about legal age limits for purchasing alcohol; 4. Messages about drinking in moderation; and 5. Messages warning against drinking and driving. The messages were, amongst other things, assessed in terms of their visibility, clarity, layout and relative size – all of which are considered to potentially affect consumer behaviour. In addition, where products carried health-related messages, assessments were made of the supply and market shares for alcoholic beverage categories and for other relevant groupings (e.g. domestic vs. imported products).