The competition rules for supply and distribution agreements
Competition policy in Europe
The goal of the European Union’s competition policy is to protect and develop effective competition in the common market for the benefit of consumers. Competition is a basic mechanism of the market economy involving supply and demand. Suppliers (producers, traders) offer goods or services on the market in an endeavour to meet demand (from intermediate customers or consumers). Demand seeks the best combination of quality and price for the products it requires. Competition between suppliers leads to the most efficient response to demand. In addition to being a simple and efficient means of... guaranteeing consumers the best choice in terms of quality and price of goods and services, it also forces firms to strive for economic efficiency and innovation.