2020 and beyond
Audience development is a strategic, dynamic and interactive process of making the arts widely accessible. It aims at engaging individuals and communities in experiencing, enjoying, participating in and valuing the arts through various means available today for cultural operators, from digital tools to volunteering, from co-creation to partnerships.
- Corporate author(s): Directorate-General for Education, Youth, Sport and Culture (European Commission) Themes: Culture
- Subject: cultural promotion, culture industry, EU programme, performing arts, public relations, visual arts
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