Study on online consumer reviews in the hotel sector
Final report - Study
The specific objectives of this study are to: provide an overview of the market of online hotel reviews in the EU; analyse current practices on hotel booking and review websites in all EU Member States; provide an overview of measures taken to address fake reviews and the misleading use of reviews; gather feedback on the study findings at a workshop; and report on the results of the study and the workshop.
- Corporate author(s): Directorate-General for Health and Consumers (European Commission) - Now known as... - Now known as... Directorate-General for Health and Food Safety (European Commission)
- Personal author(s): Richardson, Michael; Whittle, Mark; Nwaogu, Tobe; Simittchieva, Vania
- Other authors: Centre for Strategy and Evaluation Services (CSES),EPRD,Risk & Policy Analysts (RPA) Ltd Themes: Services , Tourism
- Subject: access to information , consumer behaviour , consumer information , consumer motivation , consumer movement , consumer policy , consumer protection , hotel industry , Internet site , tourism , virtual community