This short guide will assist participants and coordinators of Framework Programme projects to communicate strategically about their research. This will help you to: increase the success rate of your proposal (provided you have a good communication and dissemination plan); draw the attention of national governments, regional authorities and other public and private funding sources to the need for and ultimate benefits of (your) research; attract the interest of potential partners; encourage talented students and scientists to join your partner institutes and enterprises; enhance your reputation... and visibility at local, national and international level; help the search for financial backers, licensees or industrial implementers to exploit your results; generate market demand for the products or services developed. You will be given a clear overview of formal, contractual requirements on communication and their intended use. You will be inspired by some good practices emanating from fellow project coordinators. And you will find a helpful checklist for improving your own communication activities right from the start of your project.