Freight transport clogs Europe’s roads. Yet its railways, sea routes and inland waterways are underused. Marco Polo is an EU programme designed to promote these environment-friendly modes of transport and to shift freight from congested roads. In this brochure, a number of companies describe how, with Marco Polo support, they launched rail, short-sea shipping and inland waterway projects as greener alternatives for handling freight. Their message is clear. To succeed, their projects had to make economic as well as ecological sense. Many road transport users hesitate to change modes without... clear economic benefit. Contributors all say projects would have been scaled back or not launched at all without Marco Polo funding during the critical start-up phase. This helped make the economic case to customers for a switch to rail, short-sea shipping routes or inland waterways. But this brochure also shows how Marco Polo support added credibility to projects - a valuable marketing tool - and enhanced the green credentials of project participants, another significant benefit.