A profile of current and future audiovisual audience
Final report - Study
The ultimate aim of the Study is to understand the European film audience better, then to use that knowledge to help films to circulate more widely within Europe. A key part of the Study – and a starting point for this report -- is the European Film Audience Survey. The Study asked 4,608 people in five age groups about their viewing habits and preferences. The age groups were: children (4-9 years old), teens (10-15 years old), young adults (16-25 years old) and adults (26-34 and 35-50 years old). This Study uses shorthand for different kinds of films, defining European films that “travel”,... that is films that are seen outside their home countries, as “European”, and using the term “National”, for films viewed in their home countries. “US” is used for films mainly made or largely financed by American companies.
- Corporate author(s): Directorate-General for Education, Youth, Sport and Culture (European Commission)
- Personal author(s): Harris Interactive; Headway International; Attentional Themes: Culture
- Subject: consumer motivation , consumer survey , cultural cooperation , cultural policy , culture industry , film industry , film production , sample survey