EU consumer habits regarding fishery and aquaculture products
The European Union is a major market for fishery and aquaculture products: in 2015, European households spent 54 billion euro for these products. Consumption per capita is also on the rise, and is catching up with its pre-economic crisis levels (2008: 26 kg per capita, 2015: 25,5 kg per capita). The European Commission’s overall aim in this area is to secure a safe and stable supply of seafood, sustainable fisheries, healthy seas and prosperous coastal communities for today’s Europeans and future generations2. This involves formulating, developing and implementing the Common Fisheries Policy... (CFP)3 – a set of rules for managing European fishing fleets, conserving fish stocks and managing the market for fishery and aquaculture products. In order to properly develop and implement changes to policies such as the CFP, the European Commission regularly sources economic statistics relating to the state of the fisheries and maritime industry, but also seeks out the views of its citizens and stakeholders. This Special Eurobarometer survey aims at improving understanding of the EU internal market for fishery and aquaculture products to allow operators to be more competitive and to support new strategies that can stimulate growth, strengthen economic activities in the internal market and lead to job creation. It will provide key information for operators to adapt their strategies to the changing needs of consumers and thus make the most of the opportunities of the Single Market. The survey will also explore consumers' understanding and trust of the information that accompanies fishery and aquaculture products, given that the rules on the labelling of these products changed in December 2014. This information ensures consumer protection within the EU and promotes consumers' empowerment in the market for fishery and aquaculture products.
- Corporate author(s): Directorate-General for Maritime Affairs and Fisheries (European Commission) , TNS Opinion & Social Themes: Agro-industry
- Subject: aquaculture, consumer, consumer survey, eating habits, European Union, fishery product, report