Judgment of the General Court of 27 September 2018 — Sevenfriday v EUIPO — Seven (SEVENFRIDAY)

(Case T-449/17) (1)

(EU trade mark - Opposition proceedings - Application for EU word mark SEVENFRIDAY - Earlier EU word mark SEVEN - International registration designating the European Union - Earlier figurative mark 7SEVEN - Relative ground for refusal - Likelihood of confusion - Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

(2018/C 427/74)

Language of the case: English

Parties

Applicant: Sevenfriday AG (Zurich, Switzerland) (represented by: M. Mostardini, F. Mellucci, S. Pallavicini and G. Bellomo, lawyers)

Defendant: European Union Intellectual Property Office (represented by: J. Crespo Carrillo and D. Walicka, acting as Agents)

Other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: Seven SpA (Leinì, Italy) (represented by: L. Trevisan, lawyer)

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 2 May 2017 (Case R 2292/2016-2), concerning opposition proceedings between Seven and Sevenfriday.

Operative part of the judgment

The Court:

1.	Dismisses the action;

2.	Orders Sevenfriday AG to pay the costs.

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(1)  OJ C 300, 11.9.2017.