8.8.2016   

EN

Official Journal of the European Union

C 287/23


Action brought on 17 May 2016 — Cleversafe v EUIPO (Beyond Scale)

(Case T-252/16)

(2016/C 287/28)

Language of the case: English

Parties

Applicant: Cleversafe, Inc. (Chicago, Illinois, États-Unis d'Amérique) (represented by: A. Lingenfelser, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Details of the proceedings before EUIPO

Trade mark at issue: EU word mark ‘Beyond Scale’ — Application for registration No 13 975 438

Contested decision: Decision of the Fourth Board of Appeal of EUIPO of 14 March 2016 in Case R 2239/2015-4

Form of order sought

The applicant claims that the Court should:

annul the contested decision.

Plea in law

The subject mark, as a whole, would not be perceived as a promotional laudatory message having no indication of commercial origin.