Judgment of the General Court of 4 October 2018 — Blackmore v EUIPO — Paice (DEEP PURPLE)

(Case T-344/16) (1)

(EU trade mark - Opposition proceedings - Application for the EU word mark DEEP PURPLE - Earlier non-registered mark DEEP PURPLE - Relative ground for refusal - Article 8(4) of Regulation (EC) No 207/2009 (now Article 8(4) of Regulation (EU) 2017/1001) - Rules governing common-law action for passing-off - No likelihood of misrepresentation - Article 177(1)(d) of the Rules of Procedure of the General Court - Inadmissibility)

(2018/C 427/52)

Language of the case: English

Parties

Applicant: Richard Hugh Blackmore (New York, New York, United States) (represented by: initially A. Edwards-Stuart, and subsequently T. Alkin, Barristers)

Defendant: European Union Intellectual Property Office (EUIPO) (represented by: D. Gája and D. Walicka, Agents)

Other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: Ian Paice (London, United Kingdom) (represented by: M. Engelman, Barrister, and J. Stephenson, Solicitor)

Re:

Action brought against the decision of the Fifth Board of Appeal of EUIPO of 21 March 2016 (Case R 736/2015-5), relating to opposition proceedings between Mr Paice and Mr Blackmore.

Operative part of the judgment

The Court:

1.	Dismisses the action;

2.	Orders Mr Richard Hugh Blackmore to pay the costs.

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(1)  OJ C 314, 29.8.2016.