Action brought on 10 September 2020 — Upper Echelon Products v EUIPO (Everlasting Comfort)

(Case T-562/20)

(2020/C 371/27)

Language of the case: English

Parties

Applicant: Upper Echelon Products LLC (Austin, Texas, United States) (represented by: M. Izquierdo Blanco, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Details of the proceedings before EUIPO

Trade mark at issue: International registration designating the European Union in respect of the word mark Everlasting Comfort — Application for registration No 11 429 637

Contested decision: Decision of the First Board of Appeal of EUIPO of 14 July 2020 in Case R 952/2020-1

Form of order sought

The applicant claims that the Court should:

—	annul the contested decision and grant trademark No 11 429 637 for all the products requested;

—	order EUIPO to pay the procedural costs.

Pleas in law

—	Infringement of Article 75 of Council Regulation (EC) No 207/2009;

—	Infringement of Article 7(1)(c) in conjunction with Article 7(2) of Regulation (EU) 2017/1001 of the European Parliament and of the Council.