Judgment of the General Court of 9 June 2021 — Philip Morris Products v EUIPO — (SIENNA SELECTION)

(Case T-130/20) (1)

(EU trade mark - Application for EU word mark SIENNA SELECTION - Absolute grounds for refusal - Descriptive character - No distinctive character - Name of a colour - Article 7(1)(b) and (c) of Regulation (EU) 2017/1001)

(2021/C 297/48)

Language of the case: English

Parties

Applicant: Philip Morris Products SA (Neuchâtel, Switzerland) (represented by: L. Alonso Domingo, lawyer)

Defendant: European Union Intellectual Property Office (represented by: M. Capostagno and V. Ruzek, acting as Agents)

Re:

Action brought against the decision of the Fifth Board of Appeal of EUIPO of 18 December 2019 (Case R 1675/2019 5), relating to an application for registration of the word sign SIENNA SELECTION as an EU trade mark.

Operative part of the judgment

The Court:

1.	Annuls the decision of the Fifth Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 18 December 2019 (Case R 1675/2019-5);

2.	Orders EUIPO to bear its own costs and to pay the costs incurred by Philip Morris Products SA.

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(1)  OJ C 175, 25.5.2020.