Judgment of the General Court of 14 July 2021 — Upper Echelon Products LLC v EUIPO (Everlasting Comfort)

(Case T-562/20) (1)

(EU trade mark - International registration designating the European Union - Word mark Everlasting Comfort - Absolute ground for refusal - Descriptive character - Article 7(1)(c) of Regulation (EU) 2017/1001)

(2021/C 368/35)

Language of the case: English

Parties

Applicant: Upper Echelon Products LLC (Austin, Texas, United States)) (represented by: M. Izquierdo Blanco, lawyer)

Defendant: European Union Intellectual Property Office (represented by: D. Hanf, acting as Agent)

Re:

Action brought against the decision of the First Board of Appeal of EUIPO of 14 July 2020 (Case R 952/2020-1) relating to the international registration designating the European Union in respect of the word mark Everlasting Comfort

Operative part of the judgment

The Court:

1.	Dismisses the action.

2.	Orders Upper Echelon Products LLC to pay the costs.

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(1)  OJ C 371, 3.11.2020.