10.10.2016   

EN

Official Journal of the European Union

C 371/11


Action brought on 27 July 2016 — Maximum Play v EUIPO (MAXPLAY)

(Case T-400/16)

(2016/C 371/13)

Language of the case: English

Parties

Applicant: Maximum Play, Inc. (San Francisco, California, United States) (represented by: M. Graf, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Details of the proceedings before EUIPO

Trade mark at issue: EU word mark ‘MAXPLAY’ — Application for registration No 14 047 963

Contested decision: Decision of the Fourth Board of Appeal of EUIPO of 26 May 2016 in Case R 2273/2015-4

Form of order sought

The applicant claims that the Court should:

annul the contested decision;

order EUIPO to pay the costs.

Pleas in law

Infringement of Articles 7(1)(b) and 7(1)(c) of Regulation No 207/2009.

Failure to take into account properly previous European Union trade mark and national registrations as well as a national application.